Evan Torrance
- Role
- Vice President of Marketing E-commerce Retail Cx at Stio®
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Evan Torrance
With 15+ years experience in class-leading, international businesses and twelve years in…
Experience
Vice President of Marketing E-commerce Retail Cx
Feb 2021 — Present
Responsible for the Stio® DTC experience (including e-commerce and 10+ retail stores) and all related revenue generation, cost management, brand and performance marketing channels and attribution, and the entire customer service experience. Specific responsibilities include achieving monthly revenue goals for all DTC channels, expanding brand awareness, deepening customer and prospect understanding of the Stio® brand, and achieving all customer acquisition (CAC and LTV) metrics and retention goals on an annual basis, while maintaining and enhancing company values. Launched the Stio Second Turn™ circular commerce program. And member of the executive leadership team.
Education
William & Mary
Babson College Executive Education - Retail Strategy and Management, Retail Management
2013
University of Cape Town
MBA
2004 — 2005
University of Cape Town
B.Bus.Sci, Marketing
1995 — 1998
South Africa College School (SACS) High School
High School
1990 — 1994
University of Cape Town
B.Com, Financial Management
2002 — 2003
Skills
- Strategic Planning
- Marketing Strategy
- Business Strategy
- Negotiation
- Performance Management
- Marketing
- Project Management
- Training
- Retail
- Customer Service
- Social Media
- Budgets
- Budgeting
- Business Analysis
- Sales
- Management
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