Evan Ross

About Evan Ross

12 year paid media and digital advertising veteran with a background in politics, having worked within verticals ranging from energy to pharmaceuticals, among others. North Carolina born, raised, and educated, but DC based.

Experience

1. Director of Media

   THIS JANUARY

   May 2024 — Present · Washington, DC, US

   Lead and oversee the planning, implementation, optimization, and reporting for all media campaigns across various verticals including telecommunications, museum, defense / national security, airline, and subscriber services, utilizing paid social, search, programmatic, OTT/CTV, OOH, and direct publisher sponsorships.•Integrated the use of artificial intelligence (AI) into planning and reporting practices.•Collaborate with cross-functional teams to develop media strategies tailored to diverse client needs, ensuring alignment with client objectives, KPIs, and budgets.•Drive revenue growth and campaign performance by optimizing media buys, leveraging data insights, and delivering a measurable return on investment (ROI).•Manage campaigns that have generated over $63 million in revenue for clients, showcasing the ability to scale and maximize client impact.•Cultivate and manage strong relationships with a wide range of media vendors, including Roku, NBC Universal, and others to secure competitive pricing and premium inventory for client campaigns.•Provide clear, actionable reporting to clients and senior leadership, analyzing performance trends, successes, and areas for optimization.

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Political Science, Art History minor

  2009 — 2012

Skills

• Political Campaigns
• Ap Style
• Press Releases
• Public Policy
• Strategic Communications
• Google Analytics
• Research
• Data Analysis
• Politics
• Political Communication
• Fundraising
• Blogging
• Editing
• Policy Analysis
• Social Media