Evan Ford

About Evan Ford

20 years selling freight. 5 of them as VP of Sales at a temperature-controlled carrier. 6…

Experience

1. Regional Sales Manager

   Reefer Van Network

   Feb 2023 — Present · Las Vegas, NV, US

   Manage and coach a team of 5 B2B freight agents across 5 states in the western region with freight focus on FTL/LTL/Dry, temperature controlled, flatbed and step-deck freight utilizing NetSuite/Oracle CRM and TMS programs to drive pipeline performance, ensure $150K quarterly freight sales goals are met, and support team growth through strategic mentorship resulting in increased freight sales by 21% in the Western Region and expanded active carrier network by 42%, resulting in improved capacity, coverage and service levels. Introduced and implemented a 10/5/5 KPI system (10 daily visits, 5 weekly appointments, 5 qualified opportunities) to drive consistent activity and ensure reps hit quarterly targetsIncreased territory sales through strategic prospecting, building relationships with key decision-makers, and presenting tailored solutions that addressed customer needs.Traveled extensively (75%+) to support reps across multiple states to ride along with freight agents for field sales support, monitor KPIs, and review performance; manage expense reports and ensure alignment with sales strategy and operational goalsExceeded sales targets consistently by developing a structured sales pipeline, leveraging CRM tools, and optimizing account management, resulting in a increase in deal closures.Conducted impactful sales meetings and presentations, coaching and mentoring sales teams to enhance performance, improve customer engagement, and achieve business objectives.Led contract negotiations with new and existing customers, securing profitable agreements that improved overall revenue growth.Streamlined territory operations, enhancing time allocation for account visits and increasing sales efficiency by 20%, while ensuring timely follow-ups and client satisfaction.