Evan Swanson

About Evan Swanson

Drove over $200M in incremental GMV at eBay by leading initiatives to increase adoption…

Experience

1. Sr Product Manager - Stores Buyer Experience

   eBay

   Jan 2018 — Present

   Storefront Buyer Experience Set vision and drove the creation of the newest ebay Stores experience on desktop and mobile. Championed the concept of seller-based commerce on ebay. Created fresh, modern user experience and new features that integrated multiple datasets and seller content into a singular destination to shop a seller, build trust and browse current inventory and promotions. • Led cross-functional teams in building and launching a new buyer experience allowing sellers to tell their brand story, merchandize their inventory leading to 12% increase in conversion rate across stores. • Implemented data-driven approach to product development by implementing an A/B testing framework to test hypothesis and launch features that positively impacted metrics. • Facilitated design-thinking based workshops, leading to the creation of user-centric products that solved complex problems including a concept that drove +5% increase in add-to-cart actions. • Collaborated with engineering teams, designers, product marketers, and customers in an agile environment, obsessively prioritizing roadmaps to deliver the high-quality products that meet customer needs. • Built strong relationships with partner teams, including front/back end and native app engineers, by inspiring and guiding them to achieve common goals and drive aligned metrics. This resulted in a team that delivered more quickly, shifted to a continuous delivery model and reduced the bug count to virtually zero. • Communicated effectively with teams and stakeholders, aligning on goals and deliverables, and ensuring that everyone was on the same page. This included presented to large cross-functional internal team Led the adoption of UserTesting.com by the product team allowing the team to resolve UX issue before production testing. • Adopted an entrepreneurial mindset, rolling up sleeves, thriving in ambiguity, and getting work done.

Skills

• Market Research
• Strategic Planning
• Leadership
• Web Analytics
• Business Process Improvement
• Strategy
• Analytics
• Project Management
• Product Development
• Business Strategy
• Team Leadership
• Business Intelligence
• Digital Strategy
• Entrepreneurship
• Product Marketing
• Cross-Functional Team Leadership
• Start-Ups
• Digital Marketing
• Team Management
• Program Management
• Online Marketing
• Product Management
• Product Design
• Social Media Marketing
• Business Development
• Integrated Marketing
• Brand Development
• Marketing
• Marketing Strategy
• Vendor Management
• Management
• Social Media
• Competitive Analysis
• E-Commerce
• Process Improvement
• User Experience