Raymond Evans
Account Executive @Citation Canada
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WORK HISTORY
Account Executive @Citation Canada
Toronto, ON, CA
Own full-cycle sales process for SMB accounts, from discovery through closeConduct consultative discovery with HR, Safety, and business leaders to uncover compliance and operational risksDeliver tailored product demos aligned to buyer workflows and decision criteriaManage pipeline and deal progression in HubSpot, maintaining forecast accuracy and CRM hygieneExecute GTM plays across outbound, inbound, and referral-driven opportunities
EDUCATION
Humber College
Fitness and Health Promotion, Health and Physical Education/Fitness
Sandler
Foundations Sales, Sales
SKILLS
ABOUT RAYMOND EVANS
Revenue-focused Account Executive with 7+ years of experience driving pipeline, closing new business, and executing GTM motions across SaaS and tech-enabled solutions.I specialize in working with SMB and mid-market buyers, partnering closely with HR, Safety, and business leaders to uncover operational challenges and align solutions that improve outcomes. My approach blends consultative selling, structured discovery, and disciplined sales process execution.What I bring to the table:• New business development & full-cycle sales• GTM execution across outbound & inbound motions• Pipeline management, forecasting, and CRM hygiene (HubSpot)• Product demos and multi-stakeholder deal cycles• Revenue mindset: process, efficiency, and repeatabilityI’ve consistently worked in high-activity, metrics-driven environments where success depends on clear GTM strategy, strong discovery, and tight execution between sales, operations, and leadership.
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