Evan Nickel

About Evan Nickel

I\'ve spent a decade learning how brands can show up in ways that actually matter to people.My career has been a journey of two obsessions: data and storytelling. Early on I realized those aren\'t opposites, but rather they\'re the same thing, told differently. One gives you the what, the other gives you the why. Getting both right is where the real work happens.At GMR Marketing, I lead strategy at the intersection of experiential and talent marketing. That means building frameworks that help brands identify the right people to partner with, designing experiences that create genuine emotional resonance, and developing measurement systems that go beyond vanity metrics to prove real cultural and business impact.Over 10 years I\'ve had the privilege of working with brands like Target, HP, Intel, Comcast, and Microsoft. In each case helping them connect to the communities and cultures that matter most to them.I believe the best marketing doesn\'t feel like marketing. It feels like something worth talking about.

Experience

1. Strategy Director

   GMR Marketing

   Oct 2022 — Present

   Stepping into this role, my primary focus was figuring out how to do more of the work that actually moves the needle. While saying no to the rest. That\'s meant building frameworks, refining methodologies, and integrating new processes that give our team leverage. The result: sharper strategy, more consistent output, and a talent marketing practice that\'s earned a seat at the table with some of the most culturally ambitious brands in the country.

Education

• Concordia University-Wisconsin

  Business/Corporate Communications, Mass Communication/Media Studies

  2012 — 2015

Skills

• Audacity
• Journalism
• Problem Solving
• Public Address Announcing
• Microsoft Office
• Customer Service
• Html Scripting
• Impromptu Speaking
• Leadership
• Wordpress Design
• Coding Languages
• On-Air Announcing
• Microsoft Excel
• Web Marketing Strategy
• Event Planning
• News Writing
• Time Management
• Wordpress
• Social Media Marketing
• Sports Writing
• Microsoft Word
• Marketing
• Speech Writing
• Public Speaking
• Social Media