Evan Morrison
- Role
- Director, Digital Marketing at Dell Technologies
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
Experience
Director, Digital Marketing
Jul 2014 — Present
Current-Manage team and efforts to modernize Dell.com product content (creative, interactive assets, copy) to improve user experience, generate incremental revenue per visitor and raise brand reputation -Enable creative teams to build assets that meet new content standards – based on successful online content testing initiatives -Drive commercial search engine marketing strategy and implementation in partnership with regional marketing teams and agencies -Deliver digital asset roadmap to regional marketing teams and broker in-market planning processes Past -Lead digital strategy and manage team who executes product launches and marketing campaigns for 800+ webpages annually -Develop, curate and launch social promotions for Dell social properties & build community -Produce Technology Powers X, a podcast series which amplifies how customers are leveraging Dell Technologies\' solutions to transform their industries. Responsible for story creation & research, customer engagement, community development, paid media management, social media/blog content creation and reporting
Skills
- Strategic Partnerships
- Marketing
- Pitney Bowes Business Platform
- Partner Development
- Sysomos
- Tableau
- SEO
- Demand Generation
- Camtasia
- Multi-Channel Marketing
- Leadership
- Salesforce.com
- Gimp
- Omniture
- Version One
- Enterprise Software
- Adobe Marketing Cloud
- Web Development
- Management
- Channel Marketing
- Content Strategy
- Pivot Tables
- Cloud Computing
- Channel Partners
- Aprimo Marketing Studio
- Aprimo
- Adobe Experience Manager
- Integrated Marketing
- Web Design
- Adobe Target
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