Evan Green

About Evan Green

As a Sr. Manager of Digital Marketing Strategy & Operations at DoubleVerify, I lead the development and execution of strategic marketing programs that drive business growth and customer engagement across the marketing funnel. With 9+ years of expertise in marketing and communications, I have a proven track record of delivering results-oriented campaigns that align with the company\'s vision, values, and business priorities.

Experience

1. Sr Manager, Digital Marketing Strategy & Operations

   DoubleVerify

   Mar 2025 — Present · New York, NY, US

   Authoring DoubleVerify’s first-ever Digital Marketing Strategy Playbook, creating a single source of truth for planning, execution, and measurement across paid, owned, and event channels for global marketing teams, agencies and vendors• Leading the end-to-end program management and integrated marketing strategy for DoubleVerify’s Global Insights Series—owning roadmap, governance, and delivery—scaling it into a full-year growth initiative across five additional markets, 14 languages, 2,600+ downloads, and approximately $3.4M in marketing-attributed ACV• Spearheading DoubleVerify\'s website redesign and content migration from WordPress to HubSpot, managing scope, timelines and QA standards while coordinating across marketing, product, legal and technical teams for alignment with compliance and regulatory standards• Driving paid social growth for ABM campaigns through structured experimentation, segmentation, and optimization—delivering a 188% increase in clicks and 117% increase in impressions from H1 to H2 2025• Assisting with the omnichannel planning, production, and execution for DoubleVerify’s first-ever awareness advertising campaign, delivering an estimated 3.7M impressions across CTV and YouTube for the Scibids AI product• Providing agile project management support across DoubleVerify\'s GTMs, integrations and PR announcements, including DV Authentic AdVantage and the acquisition of DV Rockerbox—ensuring alignment, speed, and measurable full-funnel impact

Education

• West Virginia University

  Bachelors Degree, Advertising

Skills

• Administrative Assistance
• Metrics
• Client Services
• Social Networking
• Brand Awareness
• Social Media Measurement
• Event Planning
• Project Management
• Wordpress
• Public Speaking
• Analytics
• Research
• Google Analytics
• Web Analytics
• Microsoft Word
• Integrated Marketing
• Marketing Communications
• Facebook
• Customer Service
• Social Media
• Branding
• Market Research
• Editing
• Management
• Networking
• Microsoft Office
• Sales
• Leadership
• Advertising
• Marketing
• Organization Skills
• Strategy
• Account Management
• Strategic Communications
• Time Management
• Google Docs
• Powerpoint
• Microsoft Excel
• Digital Strategy
• Marketing Strategy