Evan Lapointe

About Evan Lapointe

I have founded, grown, and sold several businesses, including Satellite (acquired by Adobe Systems and now the 4th-largest analytics-based technology on the internet), Search Discovery (the largest independently-held analytics and business intelligence consultancy in the US), Marketing Alpha (one of the first agencies in the US to blend deep behavioral analytics data with digital marketing data, pioneering many modern marketing techniques), and Slingshot (a dynamic asset delivery technology used by large brands to simplify the deployment of technology over large networks of web sites).These products and services have helped over brands with their products, cultures, processes, talent philosophies, business analytics capabilities, customer experiences, client success and value assurance programs, development practices, and more. Our teams have racked up several awards, patents, and national write-ups.So why Core? Why now?Right now is the era of the innovators.While many businesses have seen returns by focusing on efficiency, repeatability, incrementalism, and process, thousands of companies now deal with stagnation, a lack of creativity, squelched thought, and ultimately workplaces where great talent has little ability to collaborate well, stay engaged, or stay at all.I launched Core in 2017 to change all of that. We know that if you focus on just three things, your chances of success skyrocket. These are the three things that all great brands do better than their competitors, and that have fueled our team\'s success in the past:1) Highly-intentional cultures2) Dramatically more sophisticated talent philosophies3) An emphasis on design over pragmatismCore teaches businesses how to become deeply and naturally innovative. We have taken our own experiences and years of research and built a concrete approach that walks large brands through a cultural transformation. And the best part? We make the whole process really fun.

Experience

1. Founder

   Core Sciences

   Jun 2017 — Present · Atlanta, GA, US

   We help companies become smarter and more coordinated. We help businesses that want to address inaction, innovate, make fewer mistakes, and improve the success of their product, marketing, sales, and customer success programs.We have invented a proven, systematic approach to breaking down departmental silos, surfacing and connecting powerful ideas, and empowering employees to make great decisions. This process of deep, departmentally-diverse collaboration is designed to tackle complex challenges & opportunities while architecting a culture of innovation.We partner with large brands, whether they are already innovative and always looking to become better, or they are already feeling the pain of falling behind. What\'s different about us? Unlike the large consultancies who simply study innovation\'s best practices, every member of our team has a personal track record of innovation and extraordinary results in the real world.We are inventing game-changing technology that helps businesses understand and optimize the chemistry of teams, make dramatically better hires, and select leaders who make your company smarter.

Education

• Vanderbilt University

  BS, Economics, Engineering, Behavioral Science

  1999 — 2003

Skills

• Web Analytics
• Agile Methodologies
• Strategy
• E-Commerce
• Sem
• Mobile Marketing
• A/B Testing
• Digital Media
• Google Analytics
• Information Architecture
• Product Management
• Usability
• Conversion Optimization
• Online Marketing
• Online Advertising
• Interactive Marketing
• Digital Marketing
• Social Media Marketing
• Roles
• Analytics
• Desktop Computers
• Mobile Devices
• Omniture
• Web Development
• SEO
• Product Development
• Search Engine Optimization (SEO)
• Google Adwords
• Ppc
• User Experience
• Digital Strategy
• Email Marketing
• Webtrends Analytics