Evan Kelly
Manager, Programmatic at GroupM
- Role
- Manager, Programmatic at WPP Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Manager, Programmatic
Dec 2024 — Present
Drive the strategy and technical execution of complex programmatic advertising across keyplatforms (DV360, TTD, Amazon DSP), providing insights that inform scalable advertisingsolutions across display and video channels-Define and monitor critical metrics (engagement, pacing, profitability) using analytics toolslike Tableau to uncover insights, optimize campaign performance, and provide data-driveninputs for platform enhancements-Collaborate cross-functionally with analytics, investment, and account services teams todevelop audience strategies and inventory sourcing that align with client goals and productcapabilities-Serve as the primary technical escalation point for campaign issues, troubleshootingdiscrepancies, creative tag issues, and performance blockers with DSPs and third-partyvendors to ensure a positive customer experience-Manage the workflow and development of direct reports, ensuring operational excellence andfostering a culture of continuous improvement in campaign execution.
Education
Stockton University
Bachelor of Arts - BA, Communication and Media Studies
2016 — 2020
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