Evan McGann
Digital Program Manager, Global Ecommerce @Momentive
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WORK HISTORY
Digital Program Manager, Global Ecommerce @Momentive
Lead the implementation and delivery of Momentive\'s global eCommerce strategy and long-term product roadmap. Manage global implementation of MyMomentive.com and manage the portfolio of eCommerce solutions by setting end-to-end milestones and delivery of future UX improvements in the areas of digital merchandising, site optimization, personalization, taxonomy, pricing, and promotions. Partner with technical product owners to ensure the roadmap represents the needs of our customers and stakeholders. Partners include Sales Leaders, IT, Digital Marketing, MarCom, Customer Service and external agencies.
EDUCATION
University of Massachusetts Lowell
Bachelor of Science (B.S.), Business Administration (Management & Marketing)
SKILLS
ABOUT EVAN MCGANN
I love being part of the solution to complex problems & processes. Working with ever advancing marketing technologies & flexible processes has kept me questioning… Is there a better way to do this? …In marketing, sales, and business operations there will always be a need for process improvement and channel performance optimization; start by identifying the best growth opportunities.Highly motivated and curious professional with 12+ years experience leading ecommerce growth, web conversion optimizations, expansions of strategic partnerships, and management of cross-functional teams and processes to achieve vital organizational goals. Known as a creative and adaptive thinker with dynamic capabilities to refine and develop business-to-consumer (B2C) and business-to-business (B2B) sales and marketing channels. Proven success in implementing and seamlessly crafting marketing campaigns, processes, and marketing collateral for complicated, and high-trafficmarketing channels. Always capitalizing on opportunities to critically think outside the box and to introduce new strategies and methodologies after conducting data analysis to determine the optimal path forward.Hard Skills: Ecommerce Marketing, Product Marketing, Omni-Channel Marketing, Web Project Management, Product Management, Product Content Management, Multivariate Testing, Data Analysis, Campaign Management, Email Marketing, Social Media Marketing (SMM), Channel Marketing, Process Improvement, Strategic Planning, Strategic Partnerships, Product Innovation, Remote Team Management, Workflow Automation, Relationship Management, Financial AnalysisSoft Skills: Critical Thinking, Communication, Presentation, Leadership, Honesty, Listening, Delegation, Flexibility, Remote Supervision, Cross Functional Team LeadershipTechnical: Google Analytics, PowerBI, Tableau, Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Content Management Systems (CMS), Adobe Commerce Magento, Product Information Systems (PIM Systems), STIBO, JIRA, DevOps, Microsoft Dynamics 365, Microsoft Office Suite, Google Suite
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