Evan Hoffpauir

🛒 eCommerce & Design | Marketing Strategy • Creative Direction • Content Management

Role
Head of Ecommerce & Digital Marketing at Prodigy Disc
Location
Omaha, NE, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Evan Hoffpauir

I am a creative marketing and eCommerce strategist with 17 years of marketing experience who blends design thinking, digital strategy, and project leadership to help brands grow with purpose and clarity. I thrive at the intersection of creativity and commerce—where business goals meet inspired visual storytelling. I love connecting design and data to create experiences that drive engagement, conversion, and long-term customer loyalty.

Experience

  1. Head of Ecommerce & Digital Marketing

    Prodigy Disc

    Dec 2025 — Present · Omaha, NE, US

    I manage and scale a global Shopify Plus ecosystem across DTC, B2B, mobile app, and marketplace channels—including Amazon and Walmart in the US, Canada, and EU. I sit at the intersection of e-commerce operations, growth marketing, and analytics—owning site performance, structured product data, automations, CRO, and integrations while constantly improving the customer journey. I lead promotions, loyalty, subscriptions, email/SMS, mobile app strategy, and paid media execution, and work hands-on with tools like Shopify, Klaviyo, HubSpot, GA4, Tapcart, Meta, and Google Ads. I’m a key producer and decision-maker for all paid media and digital marketing initiatives, working closely with creative and marketing teams to plan and execute major brand communications. I collaborate closely with Creative, Product, Accounting, Fulfillment, and agency partners to turn ideas into systems that drive measurable growth, retention, and operational clarity.

Education

  • College of the Ozarks

    Bachelor of Arts (B.A.), Mass Communication/Media Studies

    2005 — 2008

  • Bellevue University

    Master of Science - MS, Strategic Marketing

    2018 — 2020

Skills

  • Marketing
  • Time Management
  • Art Direction
  • Email Marketing
  • Web Design
  • Indesign
  • Graphic Design
  • Video Production
  • After Effects
  • Digital Marketing
  • Wordpress
  • Social Media Marketing
  • Adobe Creative Suite
  • Creative Direction
  • Microsoft Office
  • Facebook Ad Platform
  • Leadership
  • Advertising
  • Facebook
  • Illustrator

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