Evan Hofberg
Marketing & Analytics at Connexity
- Role
- Director, Marketing & Analytics at Connexity, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Evan Hofberg
Performance marketer and data analyst with 8+ years of experience in customer acquisition, analytics, and client services.Areas of Focus- Marketing strategy- Data & marketing analytics- Project & testing roadmap ownership- Product & tooling development- A/B testing- Conversion optimization- Customer retention and engagement- Working with clients and various stakeholders (e.g. Sales, Product/Engineering, Brand Marketing, Ops)
Experience
Director, Marketing & Analytics
Jul 2025 — Present · Los Angeles, CA, US
Connexity is a performance marketing network and tech company that helps retailers acquire new customers and drive incremental sales. Our team manages customer acquisition channels on behalf of thousands of retailers, with 20+ years of proven success in the US and Europe.Connexity was acquired by Taboola (TBLA) in 2021.
Education
University of California, Berkeley
Bachelor of Arts (B.A.)
Skills
- Google Analytics
- Photoshop
- Content Strategy
- Community Engagement
- Marketing Strategy
- Social Media
- Adobe Marketing Cloud
- Google Adwords
- Microsoft Word
- Blogging
- Google Apps
- Research
- Data Analysis
- Marketing
- Copy Editing
- Advertising
- Copywriting
- Strategic Planning
- Content Marketing
- Twitter Marketing
- Digital Media
- Microsoft Office
- Market Research
- Marketing Analytics
- Online Advertising
- Facebook Marketing
- Google Docs
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Social Media Advertising
- Graphic Design
- Cross-Functional Collaborations
- Adobe Creative Cloud
- Digital Marketing
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