Evan Hernandez

About Evan Hernandez

Results-driven content marketer and creative project manager with 10+ years of experience helping software companies expand their reach and revenue. Focused on leveraging new technologies to meet objectives and expand the art of the possible. Hands-on creator able to manage multiple cross-functional projects at once and to prioritize to meet competing deadlines.

Experience

1. Global Director of Digital Content Strategy & Customer Experience

   SAP

   Apr 2022 — Present · New York, NY, US

   Directed the creation, adoption, and enablement of cutting-edge customer-facing content for the Customer Experience (CX) LoB, with particular focus on the 400+ Solution Engineers within the LoB- Conceived, scripted, and project-managed customer-facing marketing and technical demo videos for SAP.com, YouTube, and other customer facing platforms, working cross-functionally with marketing, product, and go-to-market teams for strategic alignment- Created 40+ videos in less than 2 years, generating more than views, influencing more than $85m in revenue from deals won- Launched an internal support team of 7 for creating custom microsites for customer engagements- Designed more than 20 website templates by SAP solution and industry for customer-facing web content- Trained solution engineers on best-in-class digital skills and tooling- Analyzed the success of video and web content using a range of tools including PowerBI, IRIS, Timesites, Outreach, and more, focusing on audience engagement- Single point of contact to an internal product team, providing input on UX and helping shape the product to better serve internal audiences - Led more than a dozen enablement sessions per year for more than attendees in 2023 alone, on topics ranging from optimizing deal cycles using digital content to internal product strategy.

Education

• Wichita High School East

  International Baccalaureate Diploma Recipient

  2006 — 2010

• University of Chicago

  Bachelor of Arts (B.A.), Political Science and Gender and Sexuality Studies

  2010 — 2014

Skills

• Proposal Writing
• Social Media Marketing
• Powerpoint
• Writing
• Salesforce.com
• Social Media
• Editing
• Leadership
• Politics
• Business Development
• Political Science
• Blogging
• Research
• Marketing
• Video Production
• Microsoft Office
• Sales
• Event Planning
• Data Analysis
• Nonprofits
• Management
• Public Speaking
• Community Outreach
• Qualitative Research
• Proposal Support
• Social Networking
• Facebook
• Microsoft Word