Francesca Evangelista

WORK HISTORY

EDUCATION

SKILLS

ABOUT FRANCESCA EVANGELISTA

Merchandising Senior Manager with a solid Commercial background acquired within some of the most recognized leading companies in the fashion industry as Guess, Liu Jo, John Richmond, Bruno Magli, Braccialini, Ittierre, Casadei, Sergio Rossi.I have always been recognized for my ability in:Defining the product strategy ensuring alignment with the brand’s identity and market trends.Building Collection Briefs based on customer insights, sales data, and competitor analysis and define the collection structure, proposing innovative ways to sustain and grow the product range. Being the referent on collection development with Design and Product development teams and a contact point for other departments non product related.Analyzing sales data, market trends, and competitor performance to identify opportunities and refine product strategies, build strong visual reports to communicate key messages to design and product development teams.Defining the pricing architecture of the collection and ensure consistency vs carry-over and competitors.Oversee pricing and margin strategies to maintain competitiveness in the market.Partnering with retail, wholesale, and e-commerce teams to tailor assortments for each channel.Support marketing teams by providing product insights and storytelling elements for campaigns.Being a key actor in developing the showroom selling tools and training preparations - explain the collection inspiration, direction, and relevant product information to help convey the product’s strategy.Innovative, performing and influential leader, thanks to my Worldwide Wholesale Director experience, I had the opportunity to develop key sills to connect the company proposal in terms of product and values to the market requests.This heritage still allows me in the role of senior merchandising manager to develop effective tools to connect the company strategy in terms of product and brand values ​and to market request.Multilingual (Italian, English, French and German)| Strategy & Brand Management | Go-to-market Strategies | Team Leadership | Merchandising Senior Manager | Worldwide Wholesale Director | Strategy & Brand Management | Sales Operations | Accessories | Footwear | Luxury | Fashion