Evangeline Braithwaite
Performance Marketing Manager @Financial Times
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WORK HISTORY
Performance Marketing Manager @Financial Times
London, GB
Delivering acquisition growth and influencer initiatives and leading paid campaigns for the FT’s main app and Digital Edition.
EDUCATION
University of Leeds
Bachelor of Arts - BA, Spanish and English
ABOUT EVANGELINE BRAITHWAITE
Leading the FT\'s web and app acquisition campaigns, driving subscriptions through multi-channel strategies and audience segmentation. My role involves executing end-to-end campaigns, testing new audiences, channels, and user journeys, and optimising campaigns through data analysis. With a focus on strategic testing and innovative marketing techniques, I ensure our campaigns reach and exceed targets, contributing to the FT\'s global success in a competitive media landscape.I was previously a Content Executive at The Guardian and startup media agency KidsKnowBest, responsible for creating engaging content with excellent results across different media. Responsibilities included:• Newsletter copywriter at The Guardian• Social media management• Asset creation through InDesign • Community management for Sony Music UK\'s children\'s label and Smyths\' Oscar• Writing SEO-optimised and data-driven blog posts
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