Evan Dorosheff

About Evan Dorosheff

My experience at 4 digital marketing agencies led me to put together a team of experts to deliver large-agency service at a fraction of the cost. Over the past 6 years, I\'ve worked hands-on with clients from an array of industries, managed monthly budgets up to $1 million and now bring that diverse knowledge to the Oh 1 portfolio.

Experience

1. Director of Media Strategy and Operations

   Omnitail

   Jan 2024 — Present · US

   Manage multimillion-dollar paid media budgets across Paid Social, Programmatic, and Connected TV, optimizing for strict CPA and ROAS targets in eCommerce.• Develop and execute cross-channel growth strategies, leveraging MTA, and conversion lift studies to inform media investment decisions.• Lead junior talent while overseeing campaign execution and performance optimization.• Drive creative strategy and production, collaborating with external agencies and in-house teams to develop high-performing assets aligned with paid media best practices.• Work closely with platform partners like Meta, implementing A/B tests and leveraging the latest measurement tools to enhance attribution accuracy.• Analyze complex, ambiguous data to extract actionable insights, continuously iterating on marketing strategies to improve acquisition efficiency.• Launch and test new marketing channels, identifying scalable opportunities for sustainable growth in a fast-paced, performance-driven environment.• Partner with product managers, marketing teams, and editorial teams to align media strategy with overarching business objectives.• Own P&L responsibility for the Media Operations unit, ensuring fiscal responsibility while driving revenue growth and cost efficiency.• Lead cross-functional projects to optimize campaign workflows, streamline internal processes, and improve client performance outcomes.

Education

• University of Illinois Urbana-Champaign

  Bachelor's of Science, Aviation Human Factors

  2008 — 2012

Skills

• Digital Media
• Content Strategy
• Advertising
• Digital Marketing
• Google Analytics
• Photoshop
• Wordpress
• Leadership
• SEO
• Copywriting
• Video Editing
• Social Networking
• Social Media Measurement
• Microsoft Office
• Social Media
• Youtube
• Blogging
• Facebook
• Social Media Marketing
• Facebook Advertising
• Video Production
• Digital Strategy