Evan Dobkin

Senior PMM at the intersection of Marketing/Sales/Product Management

Role: Lead Product Marketing Manager at Accela
Location: Asheville, NC, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Evan Dobkin

I learn quickly, and immerse myself because I want to communicate in the language of my audience. No one wants to hear a fluffy, rote perspective, so I learned to fluently translate product marketer into customer, developer, partner, product manager, account executive, sales engineer and c-suite. I\'m always peeking around the corner, hoping a new challenge is there.

Experience

Lead Product Marketing Manager
Accela
Jan 2023 — Present · US
I lead Product Marketing within the Product Management Organization and am responsible for our success in the following areas-Defining and communicating product launch strategies and go-to-market activities with Product, Marketing, and Sales-Leading an internal go-to-market team including Product Management, Sales Engineering, Sales Operations/Enablement, and Customer Success-Building and delivering Sales Enablement content via trainings and live sessions with sales teams for new product launches, go-to-market activities, and competitive briefings-Develop customer segmentation along with ideal customer profiles-Briefing executive and C-suite leaders on market dynamics, competition, and messaging/positioning for all lifecycle and roadmap stages-Collaborating with Sales on win-loss analysis, mapping the competitive landscape, pricing and packaging, and TIE ratio calculation-TAM research and white space analysis.

Education

University of Central Florida
BA, Marketing, Mass Communication, Health Services Administration
2009

Skills

Marketing
Product Management
Business Alliances
Business Intelligence
Strategy
Strategic Planning
Sales Process
Consulting
Unified Communications
Start-Ups
Voip
Channel Partners
Email Marketing
Sales
Business Strategy
Hosted Services
Pre-Sales
Partner Management
Demand Generation
Account Management
Strategic Partnerships
Solution Selling
Direct Sales
Telecommunications
B2b
Social Media Marketing
Managed Services
Business Development
Call Centers
Management
Cloud Computing
Crm
Lead Generation
Multi-Channel Marketing
Saas
Enterprise Software
Sales Management
Cross-Functional Team Leadership
Business Analysis
Marketing Strategy

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