Evan Parker
Director, Conversion Pathways @Best Friends Animal Society
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WORK HISTORY
Director, Conversion Pathways @Best Friends Animal Society
Washington, DC, US
Leads the Constituent Pathways team, who works to ensure that supporters and prospective supporters are presented with the best ask to activate them to address the specific business need, providing the best possible experience as they travel these pathways in support our mission.• Web Strategies—We inspire and encourage supporters to engage in the ways that meets their needs and matches their interests, and do so in the most efficient and effective way possible. We do this for all the conversion pathways that support Best Friends’ mission, including adopt, foster, volunteer, visit, donate, advocate, etc.• Supporter Platforms—We enhance our supporters\' experiences on these pathways, making it easier for them to get involved, continually improving the quality of their interactions through reviews and tracking results, and fostering a continuing connection. This includes owning, managing, and improving platforms like HERO/Blackbaud CMS, HubSpot, Luminate, Fundraise Up, Mail Chimp, Shopify, and Digital Cheetah, as well as the supporter-facing aspects of platforms like Control Shift, Phone2Action, ShelterLuv, Workday, Giving Docs, and Checkfront.• Constituent Data and Business Analytics—We ensure that data from our supporters is collected, analyzed, managed, and stored in HERO (our supporter database) in a clean and duplicate-free manner so we can easily use the data to inspire the person to go deeper with our mission. We serve this role not only for our human supporters but also for tracking mission-critical shelter and rescue partners.The Conversion Pathways team does this work not only to provide our supporters with excellent experiences but also to support internal stakeholders and to ensure that Best Friends\' work is strategic, scalable, innovative, dynamic, data-driven, and closely aligned with our critical mission and business needs.
EDUCATION
The Johns Hopkins University
Digital Communications
William & Mary
BA, International Relations
SKILLS
ABOUT EVAN PARKER
Leader and mentor specializing in non-profit technology, fundraising, and integrated…
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