Evan Canham

About Evan Canham

I support Go-To-Market and Segmentation strategy at Willscot, bringing nearly 15 years of multi-industry experience in Financial Analysis and Business Operations. Previously, I held Marketing Operations positions at Zebra Technologies and Motorola Solutions, and various roles in Financial Analysis for Raytheon Company.I have an MBA from Thunderbird School of Global Management at Arizona State University (2014), and a BS in Finance from The University of Arizona (2009).

Experience

1. Sr Go-to-market and Segmentation Manager

   WillScot

   Apr 2025 — Present · Phoenix, AZ, US

   Develop and execute strategic go-to-market plans and market segmentation initiatives. Ensure alignment between market opportunities, customer needs, and the company\'s sales, marketing, and product strategies.Influence and optimize sales resource deployment, market coverage, and goal-setting to ensure maximum market impact and revenue growth.

Education

• University of Arizona

  BSBA, Finance

  2005 — 2009

• Thunderbird School of Global Management

  Master of Business Administration (MBA), Global Management

  2013 — 2014

Skills

• Process Improvement
• Management
• Oral & Written Communication Skills
• Training
• Financial Forecasting
• Google Analytics
• Six Sigma
• Earned Value Management
• Microsoft Excel
• Leadership
• Sap
• Demand Generation
• Salesforce.com
• Marketing Operations
• Estimates
• Strategic Planning
• Cross-Functional Team Leadership
• Competitive Intelligence
• Data Analytics
• Marketing
• Highly Detail Oriented
• Financial Analysis
• Strategy
• Proposal Writing
• Tableau
• Program Management
• Analysis
• Project Management