Evan Martin
MBA | Driving AI Innovation in Media | Senior Product Manager, CMS & Mobile Apps | Nexstar Media Group
- Role
- Senior Product Manager at Nexstar Media Group, Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Evan Martin
I am passionate about creating and launching digital products that deliver value to customers and publishers. I collaborate with various cross-functional teams to define and execute product vision, strategy, and roadmap, and to produce high-quality business requirements, user stories, wireframes, and prototypes.I leverage my skills in web design, WordPress CMS, Mobile Apps, and UX content strategy to ensure that the products I manage are user-friendly, engaging, and optimized for performance and conversion. Additionally, I create and deliver presentations and trainings to diverse audiences and facilitate agile methodologies and processes.
Experience
Senior Product Manager
May 2025 — Present · US
Took full ownership of the Nexstar Media native mobile apps platform, managing React Native mobile applications, including News apps (iOS and Android) for over 120+ Nexstar Media stations- Successfully integrated the Video.js Mobile SDK into mobile apps to enhance video playback and monetization capabilities- Leading the development of CTV livestream promotion on Nexstar mobile apps, including integration of user registration and login features to drive authenticated viewership and enhance long-term user engagement.
Education
Canadian College of English Language
Business English
2012 — 2013
Capilano University
Post Baccalaureate Degree in Business, International Strategy and Entrepreneurship
2013 — 2015
42 Silicon Valley
Software Developer, Computer Software Engineering
2018 — 2018
Altai State University
Bachelor's degree, Clinical Psychology
2007 — 2012
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