Evan Russell

About Evan Russell

Strategic marketing executive with over a decade of experience driving brand growth, digital transformation, and consumer engagement across lifestyle and performance categories. Proven record of leading cross-functional teams, executing high-impact go-to-market programs, and delivering measurable ROI. Expert in building cult-brand equity through authentic storytelling, community influence, conservation, and data-driven strategy.

Experience

1. Head of Global Sports Marketing

   Costa Sunglasses

   May 2024 — Present

   Lead global brand and sports marketing strategy, aligning cross-functional teams across Product, Sales, and Creative to deliver integrated go-to-market campaigns.•Develop long-term brand growth strategies that strengthen awareness, drive conversion, and enhance customer experience across digital and retail ecosystems.•Oversee global athlete and ambassador programs, optimizing ROI through analytics-driven performance metrics and marketplace engagement.•Identify white space opportunities for new product categories and brand partnerships to support business expansion objectives.

Education

• University of Central Florida

  Business Management, Marketing, Entrepreneurship

  2006 — 2010

Skills

• Publishing
• Marine Industry
• Doubleclick for Publishers
• Leadership
• Small Business
• Advertising Sales
• Sales
• Online Advertising
• Yachting
• Marketing Communications
• Social Media
• Digital Media
• Social Networking
• Interactive Marketing
• Boating
• Campaign Management
• Entrepreneurship
• Management
• Social Media Marketing
• Start-Ups
• Online Campaign Management
• Business Analysis
• Email Marketing
• Online Marketing
• Multi-Media Marketing Campaigns
• Marketing
• Organized Multi-Tasker
• Customer Satisfaction
• Fishing
• Volunteering
• Brand Management
• Business Strategy
• Marketing Strategy
• Advertising
• Advertising Operations