Evan Pries

About Evan Pries

Content Strategist | Digital Storyteller | Creative LeaderI’m a content strategist and digital storyteller with 13+ years of experience crafting content that engages audiences, strengthens brands, and drives measurable results. My expertise spans content strategy, audience growth, digital production, and performance-driven storytelling. Content & Strategy Leadership at IBMAt IBM, I lead content strategy and development for the IBM Technology YouTube Channel, transforming complex technical concepts into engaging, audience-focused videos that drive subscriber growth and brand impact.My role involves: End-to-end content production – from scripting to post-production and distribution. YouTube SEO & audience growth strategy – growing the channel from 600K to 1.06M subscribers through data-driven optimization and content performance analysis. Omnichannel content strategy – ensuring seamless alignment across video, web, and social media platforms. Multi-Platform Expertise & Industry ExperienceI have led high-profile content initiatives across YouTube, social media, TV, and livestreaming, leveraging performance marketing, A/B testing, and digital distribution strategies to maximize reach and engagement. My career highlights include: Gaming & Esports – Helped launch Yahoo Esports, produced digital content for Electronic Arts (EA), and executed live streaming production for esports events. Sports Entertainment – Led digital video strategy for WWE, overseeing short-form content creation, influencer partnerships, and audience engagement growth. Tech & Digital Media – Spearheaded multi-platform content strategy at IBM, integrating AI-driven content personalization and data analytics into video optimization. What Sets Me Apart?I specialize in blending creative storytelling with data-driven decision-making to drive audience engagement and business results. Whether it’s: Developing performance-driven content strategies that increase retention and engagement, Executing paid media strategies and A/B testing to optimize video impact, or Leading cross-functional teams to create scalable, high-impact digital experiences,I bring a results-driven mindset to every project. Let’s connect and discuss how we can create content that resonates, engages, and delivers measurable impact.

Experience

1. Brand and Content Strategist

   IBM

   Jul 2024 — Present · Raleigh, NC, US

   At IBM, I lead strategy, development, and management of content for the IBM Technology YouTube Channel, ensuring alignment with IBM’s brand identity and marketing objectives. I create, edit, and oversee high-impact video scripts for lightboard presentations and technical coding tutorials, transforming complex topics into engaging, shareable content. Collaborating with internal stakeholders and subject matter experts, I manage the end-to-end video production lifecycle, maintaining streamlined workflows and timely delivery of high-quality content. I also coach SME talent on scripting and on-camera performance to enhance storytelling while upholding brand standards. Conduct audience research and campaign analysis to optimize content and inform future initiatives.Key achievements:• Led the creation and execution of compelling tutorial and presentation content, driving increased audience engagement and strengthening IBM’s brand presence.• Streamlined video production workflows, improving efficiency and ensuring seamless execution of content projects.• Provided strategic recommendations to optimize content performance, aligning call-to-actions with audience needs and campaign objectives.• Built strong partnerships with marketing, branding, and creative teams to produce integrated content that supports demand generation initiatives.• Synthesized campaign results to develop actionable insights, guiding future content strategies and continuous improvement.

Education

• California State University, Chico

  Communication and Media Studies

Skills

• Video Production
• Web Video
• Event Planning
• Radio
• Television
• Public Speaking
• Video Editing
• Final Cut Pro
• Social Media Marketing
• Television Studio Production
• Video
• Radio Producing
• Radio Promotions
• Customer Service
• Social Networking
• Facebook
• Social Media
• Sound
• Broadcast
• Sports Entertainment
• Tv Production
• Commercials
• Sports Production