Evan McLaughlin
Digital Content Manager @UL Research Institutes
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WORK HISTORY
Digital Content Manager @UL Research Institutes
Northbrook, IL, US
Lead content development and story packaging efforts for UL.org, ULSE.org and related digital properties- Generate Google Analytics reports highlighting key data narratives and insights for monthly, year-over-year, year-to-date, top 10 page trends, SEO performance and other metrics- Collaborate with leadership and research institutes to create and manage an integrated content strategy supporting a consistent, engaging and brand-compliant web experience- Gather, coordinate and prioritize web content and design needs, then work with web development agency to schedule releases and perform quality assurance and user acceptance testing- Maintain external library and internal digital asset management system, aggregating third-party publications, academic peer-reviewed papers, collateral, infographics and more - Manage pivotal launches and milestones for the organization, including a reskinned version of UL.org with updated homepage design, separating/editing/redirecting content and launching new domain ULSE.org for UL Standards & Engagement, and the organizations\' first Careers landing page
EDUCATION
University of Illinois Urbana-Champaign
BS, News-editorial Journalism
SKILLS
ABOUT EVAN MCLAUGHLIN
I was born to write, educated to report, trained to edit and design and I\'ve spent my…
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