Evan Melick

VP of Product & Marketing @Wisetail, An Intertek Company

Lead the strategy and execution that shapes both what we build and how we take it to market. My role bridges product vision, customer needs, and growth goals — ensuring our platform delivers meaningful value while strengthening our market position.I oversee the full product lifecycle, from roadmap definition and innovation through launch and adoption, partnering closely with engineering, design, and customer success. On the marketing side, I drive brand positioning, demand generation, and go-to-market strategies that create pipeline, support sales, and build long-term customer loyalty.At the intersection of these functions, I focus on- Aligning product investments with customer needs and business objectives- Delivering differentiated, customer-centric innovation - Driving awareness, engagement, and revenue growth through integrated marketing- Building high-performing teams and cross-functional alignment around growth