Evan Lang

Experience

1. Director of Paid Advertising

   Tomis

   Jan 2017 — Present · Missoula, MT, US

   PPC Team Directive and Management, Client Management, Thought Leadership, Industry Leader.• Construct, Direct, Manage, and Lead the Paid Advertising Team at TOMIS. • Develop a deep understanding of clients, their business, and their growth initiatives to create a thorough paid advertising strategy for both short and long-term revenue growth.• Manage department financials, internal processes, team communication, and PPC specialists. Communication with clients to answer questions, strategize, implement, optimize, and keep them up to date on account success and industry trends. Campaign Strategy, Implementation, Optimization, Analysis, and Reporting.• Create a strategy for long-term success by identifying the optimal budget for growth through targeted keyword research, search volume trends, geo-specific data analysis, competitive local market analysis, and industry research.• Implement campaigns with targeted ad group segmentation to achieve specific business goals, optimize ad copy for both Google\'s algorithm and the searcher\'s intent, identify and optimize landing pages to achieve high-quality scores, apply objective-specific bid strategies, and set up airtight tracking through various conversion touchpoints. • Execute conversion-focused optimizations using tactics that include different campaign types spread across Google\'s networks, different bid strategies, keyword strategies, search terms reports, auction insights reports, impression share, search lost impression share, geo-targeting & geo bid adjustments, device bid adjustments, custom ad schedules, search retargeting, and more.• Analyze and report on campaign performance to convey the advertisement\'s value in a digestable manner.

Education

• The University of Alabama

  BA, Major: Public Relations, Minor: Business

  2008 — 2012

Skills

• Public Speaking
• Facebook
• Event Planning
• Blogging
• Google Adwords
• Marketing
• Google Analytics
• Event Management
• Press Releases
• Social Media
• Public Relations
• Media Relations
• Social Media Marketing
• Powerpoint
• Editing
• Social Networking
• Sales