Evan Hinthorne

About Evan Hinthorne

I help product and marketing teams turn their goals into creative that performs.After 15 years in art direction and motion, and 7 years running my own studio, I’ve seen the same pattern.When teams align visual direction with the goal from the start:→ Work gets approved without getting stuck in review → It communicates clearly to the people it’s for → It delivers on the goalThat’s where I come in.I define the story and visual direction around the goal, then bring it to life through design and motion.This is the approach I’ve used across 25+ teams, including GitHub, Microsoft, Amazon, global nonprofits, and feisty startups.🧠 How I Think→ Strong creative doesn’t just look good. It has a job to do→ Clear direction keeps good work from drifting→ When direction is right, work moves forward How I Work→ Start with the goal before anything gets made → Turn that into a clear story and visual direction → Align teams early to avoid rework and late pivots What This Leads To→ Work that gets used, not endlessly reviewed → Faster decisions and fewer wasted cycles → Stronger launches and clearer messaging Where I’ve Done This→ GitHub, Microsoft, Amazon, Atlassian, AT & T → Startups like Keeper AI and Logixboard → Nonprofits like Fred Hutch and NASEM Testimonials:“The videos are now a cornerstone of our electronic consent process and help patients make truly informed decisions.”— Christina Ebaugh, Enterprise Project Manager, Fred Hutchinson Cancer Center“Evan has an exceptional eye for design and storytelling, consistently delivering motion work with outstanding quality and attention to detail.”— Terry Wakayama, Senior Lead, Video Solutions, AT & T“Evan brings creativity and positive energy to every project, balancing brand identity with fresh storytelling ideas.”— Leah Trangen, Producer, GitHub projects“I actually like your drawings.” — Abel (Age 10) Let’s make it happen → evanhinthorne.com→ h••••@evanhinthorne.com

Experience

1. Art Director & Motion Designer

   Story Orbit Creative

   Mar 2019 — Present · Seattle, WA, US

   Co-founded and led a motion design studio built around one thing: making sure teams build the right thing.Partnered with product, marketing, and brand teams to turn complex ideas into clear motion aligned to business goals.Led projects from concept to launch, defining direction and moving work forward with stakeholders.Worked with teams at GitHub, Microsoft, Amazon, Fred Hutch, NASEM, and high-growth startups.Impact:GitHub→ Art-directed 30+ videos across Universe, Education, and Enterprise initiatives, helping communicate value to a global developer audience of 100M+ and support enterprise adoptionMicrosoft→ Created motion content for an Ignite keynote and global product initiatives across Teams, Windows, and training, helping communicate new features and programs at scaleLogixboard→ Helped drive 900% product adoption and $9.4M in revenue growth by clarifying product value through a white-label product videoFred Hutch→ Developed human-centered consent videos designed to increase cancer research participation by up to 45%, in collaboration with researchers, patient advocates, and DEI leadersAmazon→ Contributed to a 34% reduction in workplace injuries across employees through a company-wide animated safety training seriesKeeperAI→ Led creative for a launch video that helped secure $800K in funding and contributed to 78% year-over-year growthNASEM→ Translated complex marine science into clear visual stories supporting a $12B global conservation initiative impacting 500M+ people

Education

• Western Washington University

  Bachelor of Fine Arts (BFA), Minor in Art History, New Media