Eva Franz
Head of Field & Relationship Marketing, Emea @EDB
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WORK HISTORY
Head of Field & Relationship Marketing, Emea @EDB
Ulm, DE
EDUCATION
Albion College
Fulbright scholarship, Marketing/Marketing Management, General
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Dipl. Betriebswirtin (FH), International Marketing & Management
ABOUT EVA FRANZ
Hi, I am Eva, a dedicated Head of Marketing with two decades of experience in B2B Technology Marketing on the global stage within the computer software industry, specialised in helping technology companies enter and expand in Europe. I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 20 years.Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more. My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects. If you are a Marketing Director or Marketing Manager who is working in technology companies expanding their European presence and you are responsible for developing and executing marketing strategies that drive growth and establish your company as a leader in the region, I am here to support you. Please visit my website for more information about me and reach out for possible projects: Skills: B2B Technology Marketing Strategy and Project Management, Planning and Budgeting, Executing Demand Generation working closely with Sales across EMEA, Growth Marketing focusing on Lead Generation, Pipeline Growth, Digital Marketing, Integrated Marketing Campaigns, Events (In House and Sponsored), Partner Marketing (To/Through), Communications and Customer Marketing, Data Analysis and Reporting (ROMI).Soft Skills: Bilingual German – English, highly motivated and results oriented, experience in working in agencies, large companies and start-up, leading intercultural teams with working language being English, vendor/agency management, work in fast-paced environments and can perform under pressure, problem solving skills, precision and last but not least: creativity!
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