Eva Srivastava

About Eva Srivastava

I’m a Marketing & Business Development professional at Medtronic, specializing in Go-to-market strategy, client marketing materials, and pursuit management. My work spans from crafting brochures, presentations, and client-facing collaterals to driving data-backed strategies that strengthen Medtronic’s market positioning and business growth.Previously at McKinsey & Company, I led proposal development for the Southeast Asia Public Sector, partnering with senior leaders on market research, benchmarking, and transformation programs across Oil & Gas, Infrastructure, Logistics, and Power. Earlier, at ZS Associates, I supported global pharma accounts like Pfizer, Johnson & Johnson, and Sanofi, developing high-stakes RFP responses in regulated healthcare markets.As a certified APMP Bid Manager, I bring expertise in marketing strategy, storytelling, and business development — helping teams win more and build stronger client connections.Beyond work, I’m a proud mom ‍, an everyday learner, and someone who loves turning ideas into impactful stories.

Experience

1. Deputy Manager, Commercial Team

   Medtronic

   Jul 2025 — Present · Gurugram, IN

   Leading commercial strategy and go-to-market architecture for Greenfield Solutions across the EurAsia region, driving market expansion and strengthening Medtronic’s strategic positioning in hospital development and transformation.Orchestrating integrated marketing and commercial enablement initiatives, translating complex hospital development capabilities into compelling value propositions, executive-ready narratives, and scalable engagement frameworks.Shaping regional growth strategy by aligning solution portfolios with hospital maturity models, market dynamics, and long-term ecosystem development priorities.Partnering with cross-functional and regional leadership teams to define differentiated positioning for Greenfield offerings, ensuring consistent messaging, competitive advantage, and strategic clarity across markets.Driving market intelligence, competitive benchmarking, and opportunity prioritization to inform commercial decision-making and enhance conversion effectiveness.Enabling leadership visibility and commercial acceleration by cascading signature programs and strategic initiatives across regional and local commercial teams.

Education

• Amity University

  Master of Business Administration - MBA, Marketing

• Delhi University

  Bachelor of Commerce (honours)

  2013 — 2016

• Indian Institute of Management, Indore

  Executive Management Program