Eva Lonwiski
Marketing Manager @Bank of America
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WORK HISTORY
Marketing Manager @Bank of America
Conceptualize and implement a robust marketing strategy for a community bank that encompasses multiple factions of the organization: consumer/retail, commercial/ treasury, consumer lending, digital, and corporate brand awareness. Create and execute campaigns that focus on brand awareness as well as drive account growth to reach monthly branch quotas.Manage vendor relations for specialized marketing initiatives, including but not limited to: print graphics, geofencing, direct marketing, reputation management, OTT, radio advertisement, and more.Design eye-catching, attractive display graphics for retail branches that encompass product marketing as well as brand awareness. Monitor Google Analytics on multiple website channels, tracking conversion rates, traffic, and goals.Analyze dynamic market data as it correlates to both current and potential consumers, monitoring lead generation via multiple digital channels.Create and distribute e-marketing for product and promotional awareness, as well as maintain timely communication with existing customers on policy and procedure updates as required. Spearhead free-standing branch opening- most notably the Winter Park flagship location. Solely responsible for coordinating all interior and exterior design features, as well as planning and execution of all networking/ promotional events.
EDUCATION
New York University
Bachelor's degree, Marketing/Marketing Management, General
New York University
Master's degree, Business, Management, Marketing, and Related Support Services
ABOUT EVA LONWISKI
Eva Lonwiski is a Digital Marketing, Project Management, and Social Media expert who is…
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