Eva Delhaye

Founder @Weva Agency

CA

Product Management & Project Management- Co-led the Airbus Dataverse Project (€1M), a large-scale digital transformation to classify, simplify, and automate Export Control & engineering data, adopted by users across 3 countries- Defined and executed product roadmaps, backlog management, and UX/UI optimization, supported by A/B testing and user insights- Conducted 50+ user interviews to translate requirements into actionable features and prioritized developments with IT and business stakeholders- Designed the UX/UI and platform visual identity- Facilitated Agile ceremonies (sprint planning, daily stand-ups, retrospectives), embedding best practices across teams- Automated workflows & integrated AI, reducing manual workload and improving efficiency- Implemented change management strategies, KPIs, and dashboards, ensuring project performance monitoring and Export Control compliance for employees. Growth Marketing & Digital Strategy- Managed multi-channel campaigns (SEO, paid ads, influencer marketing, automation, social media management) to boost adoption, visibility, and customer engagement- Delivered end-to-end digital strategies for SMEs, including social media management, influencer activations, and integrated marketing campaigns- Supported e-commerce projects with UX/UI optimization, funnels, CRM, and automation tools to improve acquisition and retention- Produced monthly dashboards & ROI analysis (CPC, CPA, ROAS, retention KPIs) with actionable recommendations for clients.