Eunjoo Pluenneke
Pharma/Biotech Commercial Strategy, Technology, Operations
- Role
- Digital & Omnichannel Strategy Lead, Abbvie at AbbVie
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Eunjoo Pluenneke
Business and technology leader with proven success delivering enterprise and tactical solutions for life science commercial teams.Specialties: Sales Force Effectiveness/Operations, Omnichannel Strategy, AI / Predictive Modeling, Field Analytics, Next Best Action, Digital Transformation, NPP Capabilities, Mobile CRM Strategies, Business Process OptimizationReceived numerous awards for innovative strategies and business cases that have driven measurable business benefits and organizational cost-savings. Thought leader with ongoing speaking engagements at major industry conferences, including Digital Pharma, CBI Life Sciences Commercial IT Summit, eyeforpharma Sales Force Effectiveness conference
Experience
Digital & Omnichannel Strategy Lead, Abbvie
May 2020 — Present · Irvine, CA, US
Digital omnichannel strategy lead for Botox Therapeutics and EyeCare franchises. Led series of experimental use cases aimed to increase NBRx and TRx volume by activating sales and NPP tactics based on predictive modeling. Oversaw the launch of pharma industry’s first rep-triggered texting solution, creating a new channel category to overcome access barriers to reach HCPs.Led internal and agency teams in the advancement and build out of numerous HCP and field digital applications and analytics solutions across iRep, NPP, P2P, web, media channels
Education
University of California, San Diego
B.S/B.A., Biochemistry and Music
New York University
Master of Science (M.S.)
San Diego State University-California State University
MBA
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