Eugenia Rodriguez Arreaza
Marketing, Project Management and Financial Planning
- Role
- Marketing Business Administration Manager at Mastercard
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Eugenia Rodriguez Arreaza
Combines perspectives gained in brand management, trade marketing, and agency account management to help companies optimize resources while establishing product relevance and growing revenue. Brings great urgency to meet immediate objectives while remaining flexible to take full advantage of emerging markets.Big picture strategist; liaises with product management, sales, marketing, and distribution channels to drive market-share growth. Works equally well as brand manager or trade partner. Excels in situations requiring direct client or field contact. Native Spanish speaker. Fluent in English.AREAS OF SPECIALTYStrategy DevelopmentBrand Management Trade Marketing Budget ManagementSales Support Demand GenerationTrends & Competition Analysis
Experience
Marketing Business Administration Manager
Jul 2021 — Present · Miami, FL, US
Manage Latin America Marketing and Communications operational processes and tools. Ensure compliance of policies and procedures. Responsible for financial planning and analysis. Influence and strategize budget management.
Education
IESA
Master, MBA
Columbia University - American Language Program
English
2008 — 2009
UCAB - Universidad Católica Andrés Bello
B.A., Economics
IESA
Postgrade, Specialization in Marketing
New York University
Certificate, Digital Media Marketing
2009 — 2009
Skills
- Product Development
- Marketing Strategy
- Trade Marketing
- Market Planning
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