Eugenio García Canales
Co-founder @Be Better Brand
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WORK HISTORY
Co-founder @Be Better Brand
Conducted thorough market analysis using data-driven insights to identify profitable opportunities within the e-commerce sector, showcasing a keen ability to assess and seize ventures in product personalization- Developed a collection of 30 interactive activities & affirmations designed to enhance children\'s socio-emotional skills- Created and analyzed financial models and forecasts that were instrumental in ensuring the smooth flow of operations,facilitating expansion, and sustaining the business\' ongoing success- Skilfully negotiated with international manufacturers, optimizing cost structures and supply chain efficiency, demonstrating competence in managing complex financial negotiations- Successfully sold over 1,500 card sets since the soft launch in November 2022 through Amazon USA\'s platform and direct sales- Executed a successful market expansion into Mexico, identifying and capitalizing on new growth opportunities. Products available via multiple channels, including Shopify and three reputable retail stores in Mexico.
EDUCATION
University of San Diego
Finance and Real Estate
Tecnológico de Monterrey
Licenciatura en Administración Financiera, Finance, General
ABOUT EUGENIO GARCÍA CANALES
Alterna | Knauss School of Business | Registered Representative Advisor
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