Eugenia de Risio

I turn complex brands into clear and compelling growth stories

Role: SVP, Director of Strategic Planning at NEON
Location: Princeton, NJ, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Eugenia de Risio

Senior brand strategist specializing in healthcare and pharma, skilled at transforming complex insights into resonant brand narratives. I partner with teams to align strategy, creativity, and data in service of growth and engagement.Therapeutic experience across: Cardiometabolic disease (MASH, Type 2 diabetes, ATTR, oHCM)Infectious & inflammatory diseases (antibiotics; rheumatoid arthritis, vasculitis)Mental health (bipolar disorder, schizophrenia)Oncology (mBC, NSCLC, SCLC, CRC; immunotherapy & targeted therapies) Pain & musculoskeletal conditions (osteoarthritis, chronic pain)Rare diseases (Pompe disease, hemophilia)Respiratory (COPD, asthma, LRTD)Women’s health (birth control, menopause)

Experience

SVP, Director of Strategic Planning
NEON
Mar 2024 — Present
Formerly FCB CURE 20••••25

Education

Rochester Institute of Technology
BFA, Graphic Design, minor in Advertising/Public Relations

Skills

Qualitative Research
Interpersonal Communication Abilities
Market Research
Seeing the Bigger Picture
Strategic Communications
Secondary Research
Message Testing
Digital Marketing
Quantitative Research
Questionnaire Design
Blogging
Strategic Planning
Brand Architecture
Data Analysis
Strategy
Brand Development
Brand Awareness
Digital Strategy
Insight Generation
Primary Research
Competitive Analysis
Creative Direction
Presentation Development
Consumer Insight Generation
Creative Strategy
Creative Problem Solving
Adobe Creative Suite
Presentation Design
Microsoft Office
Survey Design
Social Media
Strategic Thinking
Marketing Strategy
Customer Insight
Integrated Marketing
Advertising
Conducting Interviews
Consumer Behaviour
Social Media Marketing
Creative Briefs

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