Eugene Chan
Founder & Principal Strategist @Behavieural
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WORK HISTORY
Founder & Principal Strategist @Behavieural
Toronto, ON, CA
EDUCATION
University of Oxford
Visiting Reader, Experimental Psychology
University of Chicago
MA, Social Psychology
University of Michigan
AB, Honors Psychology
University of Toronto
PhD, Marketing
ABOUT EUGENE CHAN
I’m the author of \"Managing Brand Crises: A Guide for Navigating the Storm\"(Business Expert Press, 2025) and \"Consumer Behavior in Practice: Strategic Insights for the Modern Marketer\"(Palgrave Macmillan, 2024), both written to help leaders understand why people think and act the way they do — and how organizations can respond with clarity, evidence, and psychological precision.My advisory work centers on helping senior teams understand the behavioral patterns that drive (or stall) trust in AI systems. Using a proprietary diagnostic (the AI Trust Audit), I map the specific frictions that erode confidence, suppress adoption, or create hidden risk — giving leaders a clear, evidence‑based view of where trust breaks down and what must change to accelerate engagement and long‑term retention.Alongside this, I study broader behavioral signals — shifts in trust, identity, values, and emotions — that influence how organizations and brands should position themselves. My goal is to help decision‑makers see the psychological forces shaping consumer and stakeholder behavior before they show up in the numbers.If your organization is navigating questions of trust, adoption, or behavioral risk — whether in AI, customer experience, or strategic positioning — I’d be glad to connect.
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