Weldon Eugene Watts

About Weldon Eugene Watts

Accomplished event and exhibit management professional focused on the evaluation, planning, and execution of private, corporate, and industry events resulting in brand awareness and marketing qualified lead generation EVENTS MARKETING: Demonstrated strengths in developing internal and corporate events (roadshows, leadership meetings, sales conferences, and partner conferences) and in coordinating public events (tradeshows and conventions).LEADERSHIP: Created and managed cross-functional teams to develop the sales funnel and reinforce the corporate brand through an appropriate events mix and strategy. STRATEGIC PLANNING: Developed comprehensive event plans to drive every facet of event selection and participation by combining in-person and virtual events, private and public events, and multi-city roadshows plus complementary programs for lead and demand generation, thought leadership, and brand awareness. Provided guidance on structure and content of corporate RFP for new exhibit management services vendor. INDIVIDUAL AND TEAM CONTRIBUTION: Total ownership of assigned events, from concepts to planning to execution, within budget guidelines and delivered through the matrix-management of related sales, marketing, and development teams.COMMUNICATIONS: Verbal and written communication skills based on a professional degree in Technical Writing and used daily in activities from negotiating conference activities to managing cross-functional teams in event planning to working with senior executives in content and program development.Specialties: Events Marketing; Events; Conferences; Event Planning; Meeting Planning; Marketing; Tradeshows; Conventions; Project Management; Strategic Event & Exhibit Planning; Lead & Demand Generation; Vendor Selection & Management; Events Mix & Strategy; ROI Tracking & Reporting; Budget Management & Control; Metrics Development & Reporting; Venue Sourcing & Selection; Speaker Bureau Management; Live Events; Virtual Events

Experience

1. Registration & Housing Coordinator

   Derse

   Sep 2025 — Present · Milwaukee, WI, US

   Manage the lifecycle of housing and registration administration processes• Launch Cvent sites, inviting proper attendees per client requests• Book rooms for client events• Monitor registration and information to report on client events• Track all changes and updates• Provide continuous updates to hotel and badge information• Send confirmations to all parties to maintain proper communication of events• Communicate statuses to account team• Assist in reconciling project expenses and verify accurate recording

Education

• Louisiana Tech University

  B.A., English/Technical Writing

Skills

• Marketing Management
• Workshop Facilitation
• Channel
• Marketing Strategy
• Demand Generation
• Event Management
• Trade Shows
• Go-to-Market Strategy
• Product Marketing
• Lead Generation
• Marketing