Euan Broatch

Paid Media Manager @8 Million Stories Ltd

Edinburgh, GB

I joined 8 Million Stories as a Paid Media Manager, leveraging data, creativity, and strategy to drive impactful digital campaigns for incredible brands. I specialised in crafting digital narratives that engage audiences and deliver results. In my role, I was responsible for developing, executing, and optimising paid media strategies across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok, working closely with an amazing team of creatives and strategists.What My Day-to-Day Looks Like Campaign Strategy: Crafting data-driven paid media strategies tailored to each client’s unique goals. Performance Analysis: Monitoring campaigns daily, analysing performance, and identifying opportunities to optimise for better results. Creative Collaboration: Partnering with content and creative teams to design compelling ad visuals and copy that resonate with target audiences. A/B Testing: Running experiments to refine ad performance and improve ROI. Reporting & Insights: Producing detailed reports and sharing actionable insights with clients to inform ongoing strategies.🤝 Teamwork: Collaborating with cross-functional teams and mentoring junior team members to deliver outstanding results.

Fife College

Higher National Certificate, Business

Robert Gordon University

Data Analytics For Business Decision-Making, Business, Management, Marketing, and Related Support Services

Edinburgh Napier University

Bachelor of Arts - BA, Marketing/Marketing Management, General

Queen Anne High School

Nationals & Highers, High School/Secondary Diplomas and Certificates

Robert Gordon University

Short Course, Project Management