Eric Thorsen
Digital Product | Transformation | MarTech | Data-Driven Growth
- Role
- Director, Digital Product - Marketing Technology at BetMGM
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Eric Thorsen
A trusted leader with a passion for driving transformation and growth in an ever-changing digital world by aligning teams, products, and technology to business outcomes. I have launched and scaled mobile & web products, transformed marketing by unlocking customer data & journey orchestration, and led large-scale software modernization initiatives. These efforts have consistently resulted in deeper engagement, increased revenues, better adoption, and operational efficiencies. Recognized for my ability to build relationships, translate strategy into actionable roadmaps, and work across functions to build consensus and deliver long-term value.
Experience
Director, Digital Product - Marketing Technology
Jan 2025 — Present
Education
University of Iowa
BA, Economics
Clark University
MBA, Management
Skills
- IT Strategy
- Management Consulting
- Project Management
- Cross-Functional Team Leadership
- Enterprise Software
- Integration
- Business Analysis
- User Acceptance Testing
- Pmo
- Leadership
- Cloud Computing
- Erp
- Management
- Business Process
- Consulting
- Risk Management
- Program Management
- Change Management
- Business Process Improvement
- Product Development
- Training
- Requirements Gathering
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