Ethereal Violet Reyes
Public Information Officer @Santa Ana College
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WORK HISTORY
Public Information Officer @Santa Ana College
US
Responsible for advancing the visibility of the campus, supervising the communications unit on campus, advising the college president, maintaining two-way channels of communication with a variety of stakeholder groups, and directing a comprehensive campus communication program to include public relations, media relations,marketing, and special events.Responsibilities-Advise the college president and campus leadership on issues and matters that advance the reputation and visibility of the campus-Write, edit, and prepare media materials including media releases, news alerts, fact sheets, pitch letters, and by-lined articles for online, newspapers, radio, and television media outlets-Write speeches and other promotional and marketing tools-Develop copy for the campus web site and advise the campus community on effective online communication-Secure and coordinate media placements in local, regional, ethnic-language and online media outlets-Interview administrators, faculty and students for publicity and promotional purposes-Serve as the project manager on the production of key marketing and public relations tools for the campus, including internal and external newsletters, brochures, booklets, and eNewsletters. Coordinate the photography, graphic design elements, and write and/or edit the copy-Plan and direct promotional events to garner visibility for the college and its services-Coordinate advertising buys and advertisement placements-Sustain favorable relationships with key stakeholder groups including the faculty, staff, administrators, community organizations, and neighborhood associations on behalf of the college president-Lead and direct team to execute audio visual and livestream components for special events.
EDUCATION
University of Southern California
Master of Science - MS
California State Polytechnic University-Pomona
Bachelor of Science - BS
ABOUT ETHEREAL VIOLET REYES
I currently serve as Santa Ana College\'s Public Information Officer where I lead the development of effective outreach and communications strategies for the second largest and fastest growing community college in California.I am a creative and strategic communications professional with over six years of digital media marketing experience and I lead with a passion for storytelling that celebrates the rich tapestry of the human experience.
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