Ethel Alvarez

About Ethel Alvarez

As a Content Manager with over eight years of experience in the digital media industry, I have successfully managed the onboarding, programming, and curation of live and on-demand content for various platforms, including VIZIO and XUMO. I have also implemented effective strategies for programming, streamlining workflows, improving quality standards, and increasing user retention and satisfaction. My core competencies include managing partnerships and content, establishing video formats and delivery standards, launching and creating channels and content, working with cross-functional teams, and assessing and fulfilling branding asset expectations. I am skilled in MRSS, HLS, XML, JSON, MS Office Suite, WordPress, Google Docs, and digital switchboard system. I am also proficient in English and Spanish. I am passionate about creating and delivering engaging and relevant content that connects with diverse audiences and meets the needs of the market.

Experience

1. Global Content Manager

   Tcl Ffalcon

   Apr 2024 — Present

   Developed and managed content strategies to optimize reach and engagement across online channels and social media platforms. I collaborated with product developers and designers to ensure user-friendly and visually appealing platforms, resulting in increased SEO optimization. Additionally, I conducted quarterly content audits to identify gaps and redundancies, improving overall content quality and performance. Leading content scheduling, programming insights, and implementation of merchandising strategies and workflow across services to improve audience engagement and discovery.• Supervise title intake and governance for all content • Develop bold new programmatic approaches and mechanisms that ensures customer insights • Evolve and implement the editorial vision to drive growth and engagement for our audience, while responding to cultural and consumer trends & business needs• Create reporting and dashboards for critical metrics to identify trends and opportunities to improve tools and processes and report to management on weekly/monthly basis• Data cleaning through the lifecycle of content.• Analyze all content for gap analysis, scope cleanup, and reporting.

Education

• California State University, Los Angeles

  Bachelor’s Degree, Double Major: Televison, Media, Film Studies: Broadcast/Journalism Option and Communications

• Rio Hondo College

  Associate of Arts (A.A.), Liberal Arts