Ethan W.
Ecommerce Trading Manager @JCB
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WORK HISTORY
Ecommerce Trading Manager @JCB
Uttoxeter, GB
As Ecommerce Trading Manager at JCB, I lead the strategic and operational development of our Parts Ecommerce platform. My role focuses on driving traffic, boosting conversions, and maximising ROI through data-driven decision-making and continuous optimisation of the customer journey.
ABOUT ETHAN W.
SEO & Ecommerce Specialist with a proven track record of driving growth, visibility, and revenue for global SaaS platforms, enterprise brands, and ecommerce businesses. With over 8 years of experience spanning SEO strategy, technical optimisation, content marketing, and digital media production, I bring a hybrid skill set that bridges creative execution with data-driven performance.Currently leading ecommerce trading at JCB, I am overseeing strategy and execution for our Parts Ecommerce platform — driving traffic, optimising UX/UI, managing campaigns, and boosting online sales through data-led decision-making. This role blends my expertise in digital marketing, conversion optimisation, and stakeholder collaboration to deliver tangible commercial results.Previously, I led SEO initiatives at Xplor Technologies, collaborating across product, content, and development teams to deliver scalable strategies that increased rankings, traffic, and conversions. Before that, I enhanced international SEO performance at Worldline, one of Europe’s largest payment providers, navigating complex enterprise ecosystems to deliver measurable growth.Key StrengthsEcommerce Trading & Conversion OptimisationTechnical & On-Page SEOData-Driven Performance Reporting (GA, GSC, Looker Studio)SEO Tools: Screaming Frog, BrightEdge, AEMVideo Production & Content StrategyWordPress, HTML, Java, VBASocial Media Advertising & Brand GrowthFuelled by curiosity and innovation, I thrive in fast-paced environments where digital performance, customer experience, and business outcomes intersect.
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