Ethan Babcock
SaaS Product Marketing Manager at Second Nature specializing in GTM strategy, cross-team collaboration, and creative storytelling
- Role
- Product Marketing Manager at Second Nature
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Ethan Babcock
I\'m a product marketing professional whose goal is to help businesses better connect with their audiences and successfully launch top tier products and features. I have experience managing the go-to-market efforts for a variety of product segments at Entrata, including fintech, utilities, and resident payments. This includes crafting compelling stories and sales enablement collateral to show customers how our solutions fill in gaps, automate their work, and increase revenue. I love to be a team player and look forward to collaborating with different teams. Connecting with different individuals and working together to find success fuels my passion. When I\'m not online, you can find me trying out a new artisan bread recipe, meticulously adjusting my lawn care plan, or queuing up another episode of Seinfeld.
Experience
Product Marketing Manager
Aug 2025 — Present
Education
Utah State University
Bachelor of Arts - BA, Public Relations
2015 — 2018
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