Ethan Keller
Founder | Studio Emblem | Texterra — Giving Form to Feeling
- Role
- Founder at Texterra
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ethan Keller
I work where intuition, design, and human nature intersect. For 20+ years, I’ve helped brands find the feeling behind their identity — turning instinct into intentional systems people connect with instantly.Through Studio Emblem, I’ve built visual languages for teams who want meaning and coherence, not just a logo. Whether rebranding a global cybersecurity company or capturing the spirit of a neighborhood coffee roaster, my focus is the same: solve the right problem and create work that feels unmistakably authentic.Now, as the founder of Texterra, I’m building tools that help people understand their own taste. It’s the same craft I’ve practiced my whole career, expressed through technology — revealing patterns, honoring intuition, and giving form to what people feel but can’t always articulate.My work is about clarity, emotion, and creating things that feel alive. My vision is to bring that same sensibility into the future of creative tools and lead teams toward work that resonates on a human level.CAPABILITIES• Brand Identity & Systems• Creative Direction• Visual Language Development• Typography & Color Systems• Product & Experience Design• Design Strategy• Iconography & Illustration• Narrative & Storytelling• AI-Driven Creative Tools (Texterra)
Experience
Founder
Aug 2025 — Present · Portland, OR, US
Texterra is the visual intuition engine for a new creative era. Your trusted creative matchmaker, bridging the gap between inspiration and execution-delivering beauty, clarity, and confidence every time.
Education
Gig Harbor High School
Diploma, Under Graduate
1994 — 1998
The Art Institutes
Bachelor of Arts - BA, Graphic Design
2003 — 2006
Skills
- Branding & Identity
- Experience Design
- Packaging
- User Experience
- Typography
- Information Design
- Interaction Design
- Design Strategy
- Brand Development
- Illustrator
- Creative Strategy
- Graphics
- Photoshop
- Adobe Photoshop
- Adobe Creative Suite
- Adobe Illustrator
- Art Direction
- User Interface Design
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