Ethan Felderstein
Franchise Development Marketing Manager @HomeWell Care Services
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WORK HISTORY
Franchise Development Marketing Manager @HomeWell Care Services
Leads all franchise development marketing initiatives to drive franchise growth, overseeing paid advertising, CPC campaigns, and franchise portals to generate high-quality leads. Develops and executes sales enablement strategies, equipping the franchise development team with automation, CRM enhancements, and data-driven insights to improve lead nurturing and conversion. Implements and optimizes new marketing technologies to streamline processes and enhance efficiency. Leverages data analytics to uncover key insights, optimize campaign performance, and refine targeting strategies, maximizing ROI and reducing acquisition costs. Utilizes a data-driven, performance-focused approach to scale multi-channel marketing efforts and support HomeWell’s expansion by attracting qualified franchise candidates.
EDUCATION
University of Maryland Global Campus
Master of Science - MS, Marketing
Ohio University
Bachelor's Degree, Journalism
SKILLS
ABOUT ETHAN FELDERSTEIN
Marketing and communications professional from Baltimore, Maryland with experience as a…
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