Ethan Dean Foster

WORK HISTORY

EDUCATION

SKILLS

ABOUT ETHAN DEAN FOSTER

Currently, working on GTM for Experian Assistant for Model Risk Management with the Financial Services and Data (FSD) team at Experian.Over the last five years, I’ve built my career around launching fintech and emerging technology products, supporting partners and sales teams with enablement tools, and designing full-funnel engagement strategies that deliver real adoption.My work centers on cross-functional collaboration by partnering closely with Sales, Product, and Engineering to build enablement systems, streamline go-to-market execution, and design full-funnel strategies that drive adoption.I’ve led go-to-market strategy from Alpha to GA, created nurture sequences that support retention, built onboarding flows that simplify complexity, and developed content systems that increase efficiency across teams.Highlights and Successes Rewrote the full nurture sequence for a comprehensive product suite, aligning lifecycle messaging across Zest AI\'s multiple offerings Built a centralized content repository at Zest AI to streamline access to decks, guides, and assets for sales, product, and marketing teams Designed and executed campaign strategy that resulted in more than $64M in loan originations for Housecall Pro\'s B2B Financing product Managed enablement for fintech products at Housecall Pro, including sales training, scripting, onboarding flows, and compliance processes Coordinated cross-functional campaigns at AAPC, aligning Product, Marketing, and Sales teams to deliver multi-channel GTM campaigns, resulting in $1.5M attributable revenueCore Competencies• Go-to-Market Strategy• Product Messaging & Positioning• Cross-Functional Enablement• Lifecycle & Omnichannel Marketing• Marketing & Funnel Analytics• B2B / SaaS Campaign Development• Partner & Sales Enablement