Ethan Caouette

About Ethan Caouette

Inquisitive, performance-driven marketer with 20+ years experience in digital marketing strategy and growth. Worked with clients in diverse markets such as B2B Software, Higher Education, IT, Healthcare and Manufacturing.Specialize in: Paid Search (Google AdWords Certified, Bing, Marin)SEO (On & Off-Page: link acquisition, content development, UX Design)Paid & Owned Social Media (Facebook, LinkedIn, YouTube)Email MarketingCRM (Salesforce.com, SAP Cloud for Customer CRM)Marketing Automation & Lead Nurture (Marketo, Hubspot, Pardot)Website Optimization (Multi-variate & A/B testing, Conversion rate optimization)Web Analytics & Tag Management (Google Analytics Certified, GTM, Tealium, DCM)Project ManagementVideo Production

Experience

1. Sem Manager

   F.W. Webb Company

   Sep 2023 — Present · Bedford, MA, US

   Dynamic SEM Manager with a passion for data-driven strategies and a proven track record of driving growth through paid and organic search campaigns. At F.W. Webb, I leverage my expertise in PPC, keyword research, and analytics to enhance online visibility and increase ecommerce sales. My approach is rooted in a deep understanding of search engine algorithms and user behavior, allowing for the creation of targeted campaigns that maximize ROI. Committed to staying ahead of digital trends, I continually refine our SEM tactics to keep F.W. Webb at the forefront of the industry.Results First 6 Months- Increased gross profit from online sales +19% vs. prior year- Increased online revenue +22%- Increased purchases online by +26% and increased traffic and conversion rate to purchase by +12% respectively- All of the above was accomplished in part by setting up new Merchant Center feeds and optimizing shopping campaigns across Google + Bing, keyword research and improvements to onsite + technical SEO elements, enhancing PDP UX, and omni-channel campaign efforts.

Education

• University of Massachusetts Amherst

  Bachelor of Arts Degree, Communications

  2000 — 2004

Skills

• Roi Optimization
• Google Analytics
• Marketing Strategy
• Social Media
• Marketing
• Online Advertising
• Search Engine Marketing (Sem)
• Direct Marketing
• Social Media Measurement
• Social Media Marketing
• Google Adwords
• Digital Marketing
• Crm
• Ppc
• Creative Direction
• Web Marketing
• Campaign Management
• Development of Strategic Marketing Plans
• Digital Communication Strategy
• Strategy
• Sem
• Digital Communication
• Team Leadership
• B2b Marketing
• Web Project Management
• Online Video Marketing
• Web Analytics
• Inbound Lead Generation
• Integrated Marketing
• Paid Search Strategy
• Online Marketing Analysis
• Paid Search Campaigns
• Online Lead Generation
• Marketing Communications
• Facebook
• Keyword Research
• Marketing Management
• Email Marketing
• Lead Generation
• SEO