Ethan Baloy

About Ethan Baloy

Brand marketing leader with 10+ years of combined experience across operations and marketing.Currently leading brand strategy while overseeing social, influencer, digital, loyalty, CRM, and 1P/3PD revenue channels. Experienced translating complex products and programs into clear, compelling content across all customer touchpoints.Hands-on in photography and videography, producing brand, product, and short-form video content.

Experience

1. Brand Marketing Manager

   gusto! fresh bowls & wraps

   Aug 2022 — Present · Atlanta, GA, US

   Own brand strategy, planning, and execution across the full marketing ecosystem, including social media, loyalty & CRM, third-party delivery (3PD), field marketing, paid digital, and influencer partnerships- Lead the annual and quarterly brand marketing calendar, translating business priorities into integrated, multi-channel campaigns that drive awareness, engagement, and revenue- Develop and execute end-to-end brand campaigns and initiatives, from strategy and creative direction to in-market execution and performance optimization- Serve as channel owner for social, loyalty/CRM, influencer, and field marketing, ensuring consistency, clarity, and impact across all guest touchpoints- Partner cross-functionally with Operations, Culinary, Finance, and external agencies to deliver brand programs on time and within budget- Oversee digital, loyalty and CRM strategy, supporting guest acquisition, retention, and frequency through targeted offers, campaigns, and lifecycle marketing- Manage third-party delivery (3PD) marketing strategy and execution, aligning promotions and visibility with overall brand goals- Lead influencer strategy and creator partnerships to amplify brand storytelling and reach new audiences- Direct product photography and content creation to maintain a cohesive visual identity across campaigns and channels- Support and consult on local shop and field marketing activations, empowering operators with tools, guidance, and strategic recommendations- Analyze campaign performance, forecast key metrics, and report on results to inform optimization and future planning- Build strong relationships with internal teams, local partners, and vendors to ensure seamless execution and brand alignment.

Education

• Grossmont College

  Associate of Arts (A.A.), Business Administration and Management, General

  2009 — 2013

• San Diego State University

  Bachelor's degree, Business Administration and Management, General

  2013 — 2015

Skills

• Food
• Sales
• Leadership
• Customer Satisfaction
• Multi-Unit
• P
• Team Building
• Restaurant Management
• Catering
• Food Service
• Inventory Management
• Customer Service
• Food Safety
• Retail
• Time Management
• Menu Development
• P&L