Ethan White
Marketing Operations Manager @ Vercel | Ex-Microsoft
- Role
- Martech & Campaign Operations Manager at Vercel
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
Martech & Campaign Operations Manager
Feb 2025 — Present
I design and build marketing operations infrastructure at Vercel, combining campaign operations with systems automation to scale impact. My focus is on creating AI-native systems that reduce manual work, improve data quality, and enable teams to ship faster without sacrificing reliability.Key Contributions-End-to-end ownership of high-volume, business-critical email and lifecycle programs-Building scalable, AI-native GTM infrastructure and guidelines that increase throughput and quality-Designing and building internal tools to automate campaign builds, QA, and reporting-Implementing AI-assisted workflows to improve consistency, review cycles, and throughput-Partnering with Sales, Product, and Data to unlock growth through better targeting and automation-Improving email quality, deliverability, and compliance at scale
Education
The Ohio State University
Bachelor of Arts (B.A.)
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