Ethan Lobo
Digital Marketing Specialist | Social Media | Content Strategy | Driving Revenue| Helping Brands Scale Online
- Role
- Associate Manager Content Management at Si Sportz Interactive
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ethan Lobo
Digital Marketing Specialist skilled social media, and content strategy. I combine…
Experience
Associate Manager Content Management
Dec 2022 — Present · Mumbai, IN
Launched UFC\'s entry into India by creating their digital ecosystem.• 750K fans on Instagram and 500 million views, within a year, all organically.• Grew ROI by 150% via optimization of YouTube.• 60% Y-O-Y growth across digital platforms in NBA India.• Oversaw the first ever YouTube LIVE stream of Global Games in India, further increasing revenue.• Directed the digital strategy for BUD X NBA House, overseeing digital activations, influencer push, OOH promotions, ticket sales, and media promotions.
Education
JAI HIND COLLEGE, MUMBAI
Bachelor of Accounting and finance, Accounting and Finance
2012 — 2015
Mumbai University Mumbai
M.Comm, Accounting and Finance
2015 — 2016
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